Suzanne Proksa:
Welcome to another episode of the Suzanne show where I talk a little online business, human resources, personal development, chronic illness, and whatever else I decide to chat about. I am so excited that you are here, and I love to hear from my listeners. Please feel free to reach out to me on my website, suzanneproxa.com or on all the socials where I'm also suzanneproxa. And don't forget to put that k before the s. Let's move on with the episode. I can't wait for you guys to dive in. Hey, beautiful human. Just a quick note that the episode that you are about to listen to is from my former show, Sue's Pro Live, but it is so good that I just wanted to make sure that it was still being shared.
Suzanne Proksa:
So enjoy.
Mike Kelly:
It's going good so far. You haven't broken anything.
Suzanne Proksa:
Right?
Mike Kelly:
I haven't said any bad words yet, so we're off to a great start.
Suzanne Proksa:
You're on? Well, actually, you know, the bad words might come from me.
Mike Kelly:
Just let me know.
Suzanne Proksa:
Well, hello everybody. I am super stoked to be here for another Sue's Pro Live. I am here with Michael Kelly. This guy is awesome. I think I found him in the new screw the 9 to 5 community and he is just completely rocking it out. He is like the king of visibility. I swear you see him everywhere and he's doing all the right things, but that's actually not what he does for a living.
Mike Kelly:
Mhmm. He
Suzanne Proksa:
actually has a company called the Member Vault. Correct? Did I say that correctly? Yeah. And he's gonna talk about that today and he is going to talk about, leveraging your content, which I hear my followers talk about all the time. They have no idea how to pull this off. And so he's gonna help us today figure all that out. So why don't you first of all, you know, talk to us about what what you do and how you got into it?
Mike Kelly:
Yeah. Perfect. Perfect. Thanks, Susan. Yeah. So I mean, remember of all, all this stuff, I I'm a developer. So I'm a nerd. Right? This is this is, like, paramount here.
Mike Kelly:
Like, I'm a super big nerd developer. I built software for other companies for years years years. And my wife and cofounder of MemberVault as well is an OBM. So she works in the online space with, you know, a lot of a lot of entrepreneurs as well. Major endorsement is, like, one of her, like, biggest, like, there are, you know, 2 piece in the pod. And so yeah, and so this need came up. They were using Zippy courses or something at the time. I forget what they were using.
Mike Kelly:
And, this is over a year ago, and it was like, ah, it wasn't like working. And it was like, wasn't doing exactly what we wanted to. And of course, she's telling me this, like, oh, like, this sucks. Right? And of course, me being a typical developer, I'm like, I can make that in like a weekend, you know, I can build my own. So so naturally, a weekend was in a year. And, so we but we went ahead and we built MemberVault. And what's really exciting is it's a content like, it started out as course platform. Right? And it still is very much a great course platform.
Mike Kelly:
But what we've actually learned is it's a better content platform. So it can kinda host all of your content, whether it's free content, whether it's paid content, whether it's teaser content, whether it's, like, a link out to, like, book on 1 on 1 sales or something like that. But it's like your, like, kind of personal cloud, where you can kind of have all of your stuff. And we got this just by having users get in there and use it and, like, see how they use it. So like, we built the tool, and then our users kind of got in there and told us how we're gonna use this thing. And so this is what's been, you know, pushing a lot of our messaging. And it's been pushing a lot of like, what I've been posting in screw 9 to 5 and all that kind of stuff. So we're really kind of flipping this whole content delivery thing up on its head and saying, Well, hold on a minute, we have a better way to do this.
Mike Kelly:
And so that's kind of how this all got born and is continuing to evolve.
Suzanne Proksa:
That is absolutely amazing. Now I will say that I know that I do have quite a few followers who are they're new. They really don't understand the whole content thing. Maybe they don't even know what content means or what that looks like. And, you know, they struggle, you know, they don't know much about funnels and things like that. I know that you have different terminology for how that works and everything. Is that something that you would be able to give an overview on? Just some, like, what some of that means and what it looks like?
Mike Kelly:
Sure. So you, you were right. You said the, you said the bad word, you said the f word funnel. I, I personally hate that. Like I've always hated that term. And, like, it's just like I just like sheep, like, being, like, going into a funnel. Like, you're just like it's so impersonal. I don't know.
Mike Kelly:
But here's the deal. Right? And I think we've all experienced this. Our whole goal out there as business owners, as entrepreneurs, or anything is to kind of get exposure, build trust, and then make the sale. Right? That's kind of like whatever gizmo or gadget that you do that it all boils down to those, like, kind of steps. And we try to, like, accomplish that with, like, all different ways. Well, you know, the typical way to do that, the accepted way to do that right now is this whole sales funnel idea. And that's like and I signed up. So I in doing all the research, right? And we've all had kind of had this experience, I'm sure, where there's this coach I really liked, like this fitness coach.
Mike Kelly:
Like, this guy was cool. Right? He's like Pacific Northwest, all bearded, and obviously there's some, you know, connection there. And then I signed up for his free, like, 5 day challenge thing or whatever. Right? But, like, it was all walled off. Like, so I signed up for that, and sure enough, he sent me the emails over the next 5 days. In the 1st day, I was like, cool. I'll watch this. 2nd day, I was like, alright.
Mike Kelly:
I guess I got time. 3rd day, I'm like, no. 4th I mean, so I just dropped it. Right? And the sad part is is that I never got to see what else he offered. And so, like, after, like, the 6th day or something, I got an automated email. You know, I'm going through his funnel, and he's like, oh, hey. I hope you enjoyed the video video series. Like, here's the next step.
Mike Kelly:
And, you know, so it's just very much as guided tour kind of thing. And the thing is is that I'm impatient. And I don't want to wait through that whole thing. Like, I wanted to see everything that guy had, like, when I first signed up, like, that's when I wanna see what this guy is about. And so we built member vault to house, like, all of your stuff. So how he could have done this in member vault. Right? He would have got way more sales. He would have had his free, like, series in there, and you can drip it out over days if you want to.
Mike Kelly:
But you log in and they're like, that's your kind of content area. So content just means anything. Right? Any, like, if it's a video, if it's text, it's a PDF that you wanna deliver to download or something like that, or if it's like a full blown e course, that's all content, you know, and that's what it all boils down to. Like, our goal is to get that into the hands of our of our, you know, audience of our users. And so, you know, that's how we do that. And so with MemberVault, we kind of build an area where you can kind of add somebody into there, and then they can see all the other things that you have available. So it kind of surfaces all that and you don't even have so Basically, users can log in after they get your freebie, and they can help themselves to all your paid offers. And we've seen just, like, incredible numbers, like, around that.
Mike Kelly:
Like, how many conversions it, you know, that it actually, you know, incurs. Like, it's it's amazing.
Suzanne Proksa:
Interesting. Do you know any of those off the top of your head, Bridgette? Is that too much?
Mike Kelly:
I mean yeah. Yeah. Well, I don't have them in front of me, but I do know that, like so there there's 2 things that we do really well. So we're we're leveraging that, like, you know, surfacing that. You know, we did. So last week, we did we did, somebody had a member of our course up and she was actually selling paid courses. Right? But she really wanted to book this kind of big event, like this big network event that she was doing. Right? And and, like, you know, sales tickets, you know, ticket sales for that were, you know, way higher.
Mike Kelly:
And of course, there's no way to, like, I guess you could build your list and you can email them about the event or something like that. Well, we had suggested there she's one of our VIP clients. So we had suggested, hey, listen, let's take that and put it in your member vault as an available content. And people will help themselves. They humans are curious, I'll click on, you know, when you log into something, you click on everything else. Like if something's kind of grayed out, you're like, what's this over here? Like, what's, you know, like, you always look in the corners. So and so people naturally do that. And it's crazy.
Mike Kelly:
In 1 week, she had a 110 people click in and look at that. So there's a 110 eyeballs that she would have not had on that content. Now how many made it to the actual sale? I I, you know, I I don't have those numbers. Right? But I do know that a 110 people saw it when they might not have Yeah. From before. And that's huge. Right? So then, you know, making the sale and converting them to that, you know, to to actually buy is a whole different, you know, that's a whole different ball of wax, but getting it in front of them is the key, you know, and especially when you're fresh on their mind. Right? So, like, you've just given them this free content.
Mike Kelly:
They've consumed it, and they're already in your area. They're already building trust. They're already, like, okay. Yeah. I I feel this person. Like, that's when you need to make the sale, not like next week.
Suzanne Proksa:
Right. Yeah. I mean, you're absolutely right. You made great points. I mean, how many people drop out of a challenge after day 2 or day 3? And then, you know, they're, like, tired of the emails, so they're just hitting delete because we all know it's coming. We all know that the challenge leads to something. Right?
Mike Kelly:
Yeah.
Suzanne Proksa:
I mean, granted, I've actually done some before that don't lead to anything. They're just trying to get the, you know, know, like, and trust up, but still most of them lead to something.
Mike Kelly:
Right. Of course. Of course. Yeah. I mean, yeah, there's no free lunch. Right? So like, if you're getting something for free, it's because it's a chance for exposure for XYZ. That's like, I don't think anyone feels super achy about that. Like that's, that's, you know, that's cool.
Suzanne Proksa:
So, I mean, essentially, I mean, the whole theory with what you're doing is everything is in one place.
Mike Kelly:
Mhmm.
Suzanne Proksa:
Which is actually kind of interesting. I'm gonna do a live on what I just did with my website. Mhmm. Kinda make people just cringe and go, oh my God, did she really do it? But I'm telling you, I put every darn day starts with my website. You want a freebie of mine? You can go get the whole thing less.
Mike Kelly:
See?
Suzanne Proksa:
Yeah. Yeah. So for what you're doing, it's genius because it's a one stop shop. I mean, we're
Mike Kelly:
Yeah. I I was yeah. Absolutely. And here's the best part is that because they're logged into their member you know, because they're logged into your member vault, like, so they don't see other people's offers. Right? This is your private cloud. You get your own sub domain. It's your area, right? So it's it's very much your stuff. The cool thing is, is that we track everything that the users do in there.
Mike Kelly:
So we know what they look at, like when they look at it, like, if they come back to look at it, like, and we have we have invented this thing called an engagement point. So, like, if someone looks at it, they gain a point, they mark the lesson as complete. If it's course, they gain a point. If they complete the whole module, they gain another point. So we're gamifying it as well. And the cool thing is is you as the content creator, you can log in to the back end and we have these blown out, like, sexy graphs where you can look at, like, your engagement over time. Sexy graphs? Who doesn't like I know. Right? Like like, like, there's nothing sexier than a line graph.
Mike Kelly:
I mean, with bar graphs underneath of it. But for us, data nerds, we love it. Right? Because this will show actually engagement over time. Right? So you get to see like, oh, I did this push then like, that's when, you know, I saw the spike in activity. But then you can also look at your content and you can see who's engaging, like, with what content. So, like, let's say you have, like, a freebie with, like, 4 lessons in it, like, and people can hunt and pick and choose whatever they want. Like, you can now see really quickly one snap, just log in. You can see, alright, what was the most popular content? Like, what did people what did people look at the most, right? So we've actually used this for, like, for validating ideas too.
Mike Kelly:
So, like, if you wanna, like, say you're kicking around a couple ideas, you don't know what's most important to your clients. Right? Like, maybe you have 4 different directions you can go with something. You can create a free, you know, just a free opt in in member vault. Go ahead and put those 4 options out there, give access to your whole list, they'll log in and interact with it, and you can see, like, you can see which content is performing the best. And that's, again, that's huge insight.
Suzanne Proksa:
No kidding. That's genius. So you can give access to something to your whole audience. Just say here's access.
Mike Kelly:
We did it with a VIP client. Oh, I'm sorry. I guess I get so excited. Alright. Go ahead.
Suzanne Proksa:
So that's amazing that you can actually see what they're interested in because it's absolutely true. I mean, I don't I don't know if people realize I've got like 18, 19 years training background. And so to be able to know what people are actually looking at and what they actually need is huge. Not to mention when you go to create further offers, you know exactly what to 0 in on.
Mike Kelly:
Yeah. Because what do we do, Suzanne? Like, what do we all do? Like, we we we run a course or we do something like that, and then we'll send a survey, like, afterwards. And we're like, hey, what did you like? What didn't you like? And like, then that's cool, right? That like, that's that is data, but that's not the real data. The real data is who, like, who actually interacted with, like, how much engagement did this part get? Like, what was my drop off? You can look at all your lessons in, like, this linear way. And you can see like engagement course always starts out really strong, and then starts to drop off. And you can see, hey, at what point like by module 3, people are losing it. Right? Like, alright. Maybe it's too long, or maybe there's something wrong with module 3.
Mike Kelly:
Like, now at least you have the information. Like, you don't need to, like, if you send them a survey saying, like, what module did you like the least? Like, that's not useful. Like, who's gonna be like, yeah, module 3 sucked.
Suzanne Proksa:
Well, in plus, not everybody completes a survey. And then on top of that so a question for you. So somebody like me tends to okay, so maybe somebody like me tends to overdo and they'd maybe?
Mike Kelly:
No. No.
Suzanne Proksa:
Well Never. Trainers know that you have to get all the the learning styles. So I'll do, like I have the slides available. I'll do a video with voice over, you know, videos of this. And then I also provide audio and workbooks and all of that. Can you actually see what people consumed out of those things?
Mike Kelly:
Absolutely. Yeah. So, you know, you just encapsulate those things inside of lessons, like the smallest chunk in member vault. And then you can see, like, again, we break it down by engagement per module and then engagement per lesson. So, like, yes, you can get you can get really fine tune with this and you can run it over whatever dates that you want. Right? So you can say, oh, just for the month of October, like, what was my engagement, you know, and all this stuff. Now here's where it gets even cooler, but there's more. I feel like an infomercial.
Mike Kelly:
But but no. Here's here's where things get really cool too. So remember I was talking about that guy that like sent me the like the videos, right? I watched 2 of them. And then I just deleted the rest. Right? Well, like, on, like, day 6, he was like, oh, so glad you've completed all the videos. You know what I mean? Like, because he doesn't, like, they don't know. Like, they have no idea that any of this was completed. Right? So one of the things we do in member vault is we know that.
Mike Kelly:
Right? Because now we know if they viewed this content. We know if they've consumed it. And so now we can reach out and this happens automatically. We'll reach out and we'll tag those users in your email system, active campaign drip, like ConvertKit, whatever whatever you're using. Yeah. So tags. And so you can tag them and say, like, you know, it's like, oh, this person, like, completed this module or something. This comp this person so now you know.
Mike Kelly:
Right? So, like, it makes your email list a lot smarter. So now instead of just blindly emailing everybody, like, oh, I hope you enjoyed the 5 days. Like, I didn't consume the 5 days. Like, now that looks kinda stupid. Like, you know, like, I I wish you would have known that. Like, because you could've reached out and been, like, I get it. Life is you know what I mean? Like but it's never too late to get like, you could've targeted me a lot better if you had the data, but they don't have the data. And so that's what we're doing here as well.
Mike Kelly:
So, again, so we'll reach out and we'll tag users based on activity or inactivity, or, like, if they start a course and they drop off, or if they sign up and they never log in, like, these are types of activities that we'll actually tag for. And what it does is it enriches your email list, and you can have automations blah blah blah. Anyway, I'm sorry.
Suzanne Proksa:
That's funny because you just you just answered my next two questions.
Mike Kelly:
Oh, no.
Suzanne Proksa:
I'm sorry. Ask about that. But seriously, if somebody takes advantage of that and they have an email system like ActiveCampaign or Drip, those, as far as I'm concerned, are the 2 superheroes out there.
Mike Kelly:
Agree.
Suzanne Proksa:
They do back flips. So, I mean, if they can actually connect this with what active campaign and drip can do, oh, my goodness. That's that's gold.
Mike Kelly:
You don't even know. It's crazy. Right? It's crazy. So we just did this for a VIP client. Right? Where and her email list was 18,000. Right? So we're talking 18,000 people. And what we did is we created just a free, just a free gimme course. Right? So we are nurturing the list.
Mike Kelly:
So you know, you sell to your list for a while, but you like you had to give them something too. So this was great. So we had it like, we had this idea, we built this like mini course. And we went ahead and automated added her whole list to this course. Like we just gave them access to it, and emailed them to say, hey, We appreciate you being here. Like, here's access to this course. Right? Totally free. No strings attached.
Mike Kelly:
There was no strings attached. Well, 18,000 people got access to that course, and they went ahead and they logged in, and we're able to see what they were interested in. So now we are able to validate all this content that we had there. And the best part is is that they were looking at all the other paid offers. And we can see them clicking into it, and we can tag them based on that as well. So now we can go ahead and, like, what we did is we waited a few days. And then with ActiveCampaign said, hey, anyone tagged with, like, like, teaser content viewed, you know, like, this teaser content viewed, send them this follow-up email. Because now you know they looked at it.
Mike Kelly:
You're not blindly sending it to 18,000 people. And it wasn't 18,000 people that looked at it. It was a couple 100. Right? So but now you can send something really targeted to a couple hundred people versus blasting 18,000 people with, like, your generic offer. And and it's awesome. So that's why yeah. So the stuff we're doing in in ActiveCampaign and by by merging, you know, by connecting to the email system, we're able to, like, add those tags and kind of get this really cool symbiotic relationship going on.
Suzanne Proksa:
2 tech nerds on camera wiggling
Mike Kelly:
in their
Suzanne Proksa:
seats talking about tattoo campaign. Oh my gosh. I love it.
Mike Kelly:
I told you. I told you we're gonna nerd out. It's bad. Absolutely. Super dorky. Yeah.
Suzanne Proksa:
It's alone.
Mike Kelly:
Well, before I answer any more of your questions that you're about to ask, oh.
Suzanne Proksa:
Nice. So let's say you've got entrepreneur out there. They don't have a lot of content.
Mike Kelly:
Mhmm.
Suzanne Proksa:
You know, where would they start with something like this? Any thoughts or ideas?
Mike Kelly:
Yeah. Absolutely. Right? Free first of all, first of all, I believe it's a huge fallacy, falsehood. I don't know the word. I'm not good with words. I'm a tech nerd. I don't know English. And but I think it's a huge misconception.
Mike Kelly:
That's a better word. That we don't have content. I think all of us have a mountain of content that we're just sitting on. We might say, oh, that's old content or, like, oh, that content doesn't really matter here or my favorite is that's not enough content. Like, oh, that's not enough. Like, I can't give that. Like, I can't even give that away. It's not enough.
Mike Kelly:
Like, I call BS on that. Like, that is not true. So upcycling or repurposing content is a huge thing that I think all entrepreneurs should do. I don't care if you're just starting out. You're a pro in something. That's why you're starting out. So even if you use this just for, like, a list build at first. Right? So, like, put together a freebie, and, like, start offering that.
Mike Kelly:
Like, start giving that out. I'm gonna give one out at the end of at the end of this. And people can go ahead and they can log in and they can consume the free content, and then you can click around and see what else we're doing. And but, like, that's, But even if it was just that free content to build to build your list and to build start building trust with your, with your audience, like, that's huge. And, like, that's what I talk about a lot in the Facebook group, the screwed a 9 to 5 is, like, building, like, that trust and keep showing up because believe it or not, not everyone has, like, listened to me forever. Like, you know, but we all know that when you start putting stuff out in the world for the first time, it's like crickets.
Suzanne Proksa:
Yes.
Mike Kelly:
Because there's no trust. Like, they don't know you yet. Like, you have to keep showing up, and you have to start building that trust. And one of the best ways to do that is you can offer free things. And it doesn't have to be weird and scammy. It can be legitimately, like, here you go. Here's a piece of my brain. You can have it.
Mike Kelly:
And in return, you're on my email list and you're now in my, you know, member of all account and you can see my other things if I have them and but that's I think it's a genuine, like relationship. Like, if my iPhone breaks, I go into iPhone, I go to the Apple Store. I touch all the computers that are in there. Like, I'm like, Oh, what's this one? Like, you know, and sometimes I leave with 1. Like, that's that. They weren't scammy by doing that. Like, they just showed me all their new computers and let me play with them. And then I took one home.
Mike Kelly:
That's what happens.
Suzanne Proksa:
Yeah.
Mike Kelly:
Nerd life.
Suzanne Proksa:
I'm, I'm bad with technology too.
Mike Kelly:
Mhmm.
Suzanne Proksa:
I was just I was just telling somebody the other day about my Wi Fi must be just completely maxed to the max.
Mike Kelly:
Right. Like, you have, like, a 100 items hooked to it.
Suzanne Proksa:
Yeah.
Mike Kelly:
Yeah. Because everything is anymore.
Suzanne Proksa:
Yeah. Well, I mean, that is absolutely amazing. So it's something that new entrepreneurs can use. It's something that people mid level can use. And obviously, if you have Adrianne, how in the world can you see my hands on my hips?
Mike Kelly:
Oh, I well, I saw I saw the shoulders, so that was good. Yeah.
Suzanne Proksa:
She's amazing.
Mike Kelly:
She is amazing. She's good people. Yeah. And, you know, she well, she was client number double o one. Oh. She was she was, we pretty much built we built member vault, like, for Adrian, like, you know, like a year ago. And we just kept working on it. We kept working on it.
Mike Kelly:
We kept getting feedback. And I think that's the other kind of, you know, cool thing about, like, the member vault story is that we never really intended to, like, make it a product and sell it. Like, we were just kind of building it for, like, a one off thing to, like, you know, to to make it. And then people kept asking us, like, what is this? People kept asking Adrian, like, what is this? Like, what is this platform you're using? I'm using teachable right now. I'm not really happy. What is this? I like this. And so, like, it just evolved from that. Like, no.
Mike Kelly:
I'm not here to talk. I can't I can't talk badly about anyone. Like, there's there's spies everywhere. A teachable guy will come out of my truck. Yeah. So but yeah. Anyway, so we build it for her, and we just, like, we kept refining the idea. We kept listening to our users and saying, like, what's most important? What's most important? And we just kept doing that.
Mike Kelly:
And, like, over, like and it's been over a year now. And now we have this, like, really refined Proksa. And you should see our marker board for what's next. Like, there's some really cool stuff. So yeah. So it's just really fun.
Suzanne Proksa:
You probably can't tell us any of it, can you?
Mike Kelly:
No. It's top secret.
Suzanne Proksa:
Top secret.
Mike Kelly:
Top secret. No. It it hey. It all comes down to, like, our whole our whole message is boosting engagement. And so, again, we're doing this by tags. We're doing this by exposing, like, other content. We're doing this by being, like, really, like, a user fresh user experience. We're doing this a lot of ways, and we're getting into gamification as well too.
Mike Kelly:
So now people are gonna be able to start earning badges based on, like, what they've accomplished. And you can already, users users in member wall can already start, gaining engagement points, and they can see a leaderboard of who's, like, winning. So, like, there there already is the idea of gamification. Like, if you're on Adrian Dorris in list, you can just log in to remember vault with your, you know, with your email address and, like, you can you can see it. But you could see the leaderboard and you can see that you can gain engagement points. And so we're taking that idea further, and we're, like, doubling down on, like, all the gamification, and all just, like, the really cool stuff that's coming down the pipe.
Suzanne Proksa:
Interesting. You don't happen to do Rebecca Dixon, do you? Is she
Mike Kelly:
Not yet.
Suzanne Proksa:
Not yet.
Mike Kelly:
Not yet. But I'll write that follow-up.
Suzanne Proksa:
You should.
Mike Kelly:
Yeah. Yeah. I mean, hey. We're looking at we're growing. We we are growing. We're really happy. You know, we are a small company, but we're really built to scale. The tech's proven.
Mike Kelly:
It's really built there. We have a small team that just does an amazing job of, like, customer support and just all that stuff. And, we are. We're we're slowly growing, but we are growing. And, I'm really happy with it. So
Suzanne Proksa:
Well, and some of the best companies I mean, some of my favorite companies to work with are the ones who are just, you know, they're relatively new because like you, they listen. Yeah. And they build, I mean, really you could end up with something that's quite custom. Yeah. If you, if you stick with it. So that's awesome.
Mike Kelly:
Yeah. We're yeah. We're super excited.
Suzanne Proksa:
Is there anything else about content that you want the people watching to know? Anything juicy?
Mike Kelly:
Juicy, juicy content. Can't believe I just did that on video.
Suzanne Proksa:
I can.
Mike Kelly:
That's Yeah.
Suzanne Proksa:
How I invited you.
Mike Kelly:
You're like, you'll be a funny clown. Yeah. I hey, that's my job. I've you know, I am I am one of the few, like, computer nerds that will get up and perform and I don't care. But I do I genuinely love this stuff. It's so weird. But yeah, it's it's fun. So content.
Mike Kelly:
I mean, just get it out there. Like, I just people people sit on the ideas. Like like, you're like, everyone's really good at something. Like, you just are. And I don't care if it's you just wanna change the world or if you wanna, like, make a $1,000,000 or if you wanna whatever your motivation is for that, like but you know something. Right? Like, you you you can generate content. And then the other big thing is that, like, everyone thinks content has to be the same thing. Like, it it not all just video.
Mike Kelly:
Like, you know, if you're better in in word, you can go ahead and you could put out text based. You know? We have we have a user who's using, MemberVault as basically a digital textbook. And so they can update it, you know, so but then they can see who's looking at what and blah blah blah. And but they don't have to, like, keep reprinting textbooks and stuff like that. But even even in a purely text based environment, like, you can do that. Like, if you're a writer, you can go ahead and and do that. You can who knows? You could be an author and maybe you wanna sell Proksa, and you can go ahead and you can publish short stories in MemberVault and give them away and then have links to yours your Proksa. Like, that's that's content.
Mike Kelly:
Right? Like, you know, I'm I'm really into, like, bicycles. Like, I, like, I have a bass I have a tech addiction, but I also have a bicycle addiction. And, like, and I build them, work on them and stuff like that. Like, I go ahead and I could create a mini course on, like, how to build your bike or how to, like, tune it up or whatever. Like, I could I know that. Like, I can go ahead and, like, whip that up and put it out there into the world. Like, there's nothing stopping you that you know, in this day and age.
Suzanne Proksa:
I know it. And people Just
Mike Kelly:
do it. I know. Just do it. People It's like, get to it.
Suzanne Proksa:
Let's see if you can be more entertaining than falling out of my chair yesterday on live video.
Mike Kelly:
You fell out of your chair? Oh, I must
Suzanne Proksa:
It was close.
Mike Kelly:
Okay. Was it one was it one of those situations that scooted out a little too far and you didn't know?
Suzanne Proksa:
I was just trying to adjust it and all of a sudden the chair dropped. Yeah. Right on live video. But it was on We've Got Jokes, so people expect that.
Mike Kelly:
Oh, right. Right. Oh, were we supposed to be serious here?
Suzanne Proksa:
No. Absolutely not. I don't do serious.
Mike Kelly:
I I still have jokes.
Suzanne Proksa:
So but tell people so here here's the good stuff because people have gotta be excited about this and want to check it out. So you have, like, a a free little course and you've got that people can sign up for. Correct? Yeah. Yeah. Can they get a hold of you?
Mike Kelly:
Yeah. We'll see. Because we all have some long complicated funnel. I mean so you can check it out on Facebook and Instagram. We also we're full time RV ing right now. So, like, that's another weird, you know, crazy thing that we do. So so we're an Instagram, Facebook, I think Twitter, I forget. I don't do that part.
Mike Kelly:
But membervolvedotco is our ours, our site. And what we were talking about in the screwed in 9 to 5 group is I don't like this word funnel. So we kind of came up with the term, the content ladder framework. So, like, let people climb your content ladder. Like, don't let them fall through your funnel. You know? Like, Like, I think it's cool. I think ladders are more empowering than funnels. But so anyway, we built a mini course talking about how to use the content ladder framework to make you better at follow ups, like to make you better at following up with clients and make you more, you know, like, knowledgeable at that.
Mike Kelly:
And so we're giving that away. That's our freebie. And so you can get that at membervault.co/follow-up, all one word. So I'll send you the link. But yeah.
Suzanne Proksa:
I was gonna say I got the I got the other link in there.
Mike Kelly:
What? You had the what link?
Suzanne Proksa:
I did the website.
Mike Kelly:
Oh, yeah. Redirects to the viral thing. Yeah.
Suzanne Proksa:
Memberval.c0 backslash what?
Mike Kelly:
Follow-up, all one word. And it's pretty it's pretty linked. It'll redirect to an up viral thing. But anyway, it's totally free. No anything like that. Just pop in your email address and you can go ahead and you can grab that. And that will add you into our member vault account. So not only do you get to learn about the content ladder framework, but you'll get to experience member vault from a student, like Proksa user's standpoint.
Mike Kelly:
So it's even cooler as an admin, but you gotta start out you gotta start out with the student.
Suzanne Proksa:
But I like the admin stuff.
Mike Kelly:
I know. I know. Most of,
Suzanne Proksa:
like, people don't really like that. Like, I do.
Mike Kelly:
Maybe if you're lucky, I'll send you some graphs.
Suzanne Proksa:
Oh, that would be fantastic.
Mike Kelly:
Really nice graphs too. Yeah.
Suzanne Proksa:
Hey. I'm just really impressed with the fact that I have a spreadsheet that automatically populates when somebody applies to present. And if I, like, if I want them to present for me, I literally just type a y in a column and it goes to active campaign and does everything help.
Mike Kelly:
You are an automation nerd. That's so cool.
Suzanne Proksa:
Yep. Are you
Mike Kelly:
what do are you are you Zapier ing? Is that how you're doing this?
Suzanne Proksa:
Of course, I am.
Mike Kelly:
Ah, Zapier. Yeah. See, we have an official Zapier app too.
Suzanne Proksa:
Yeah. Oh, you do?
Mike Kelly:
Yeah. Member Vault and Zapier as well. So you can automate this is the cool thing. Right? So to automate people coming into Member Vault, you can literally use anything. Like, because that's one of the things that member vault we don't do, like, the lead pages and we don't, like, you don't sell your courses through us. You use whatever you want, and then you can connect it with Zapier or whatever, you know. Oh. Yeah.
Mike Kelly:
See?
Suzanne Proksa:
I keep trying to, to get people, you know, to use it because my goodness, the main
Mike Kelly:
Zapier's Zapier's pretty nerdy though. I will say. Like like, my wife, like, she's like every time I if I say Zapier, she's like, you know but she loves ActiveCampaign. So she'll she she pimp that out for days. So
Suzanne Proksa:
Nice. Nice. Alright. Well, I don't have any more question. No. I don't. Can you believe it? Me speechless.
Mike Kelly:
I know. Wow. I'm sorry. I, you know, the, I did, I didn't mean that to break your, your podcast so
Suzanne Proksa:
soon. Oh, gee.
Mike Kelly:
Mhmm.
Suzanne Proksa:
Yes. And by the way, everybody, if you didn't know, this is actually going to go up to my new YouTube channel.
Mike Kelly:
We're gonna be on YouTube?
Suzanne Proksa:
We are gonna be on YouTube.
Mike Kelly:
I don't think I've ever been on YouTube before.
Suzanne Proksa:
Well, you are
Mike Kelly:
now. Oh, snap.
Suzanne Proksa:
Sorry. By tomorrow, you're gonna be YouTube famous.
Mike Kelly:
Oh, man. Yeah. Let's let's hope not. How much? I'm like, I hope no one sees this. No. No. It's exciting. Cool.
Mike Kelly:
I'm excited. Yeah.
Suzanne Proksa:
And thank you so much for being on. It was super fun.
Mike Kelly:
Thank you.
Suzanne Proksa:
I hope that you loved this episode. If you did, give me those shout outs, show me some love on iTunes, give me a rating and hey, if you wanna know where to find me, you can find me on pretty much all social media at suzannepro k s a. And you can also head over to my website, suzanneproksa.com. Until then, we'll see you in the next episode. And here is the parte music for you.
