What to Do if the Facebook and Instagram Apocalypse Had Your Business Sidelined
"Consider where your people are actually hanging out. Where do they go when they sit down at the keyboard and they need to get some information on the problem they have? What do they type into Google? Where does it take them?" - Suzanne Proksa
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Welcome to another exciting episode of "Business Mojo and Margaritas"! Today, we're tackling a topic that has had the online business world in a frenzy: what to do if the Facebook and Instagram apocalypse sidelined your business. Recently, Facebook and Instagram went dark for a day, causing widespread panic among entrepreneurs who rely solely on these platforms. As someone who isn't attached to specific social media channels, I believe diversity in your visibility strategy is key to ensuring your business remains resilient.
So, why did so many business owners panic? It's because a substantial number of them run their entire operations on Facebook and Instagram. When these platforms went offline, these entrepreneurs found themselves unable to work or communicate with their audience. The panic was real, and it highlighted the dangers of putting all your digital eggs in one basket.
If you found yourself in this predicament, let's talk about how you can diversify your strategy and avoid being caught off guard again. One crucial aspect to consider is where your audience actually hangs out. For example, many new health coaches flock to Facebook groups because that's what they're told to do. But if your target audience is busy moms looking for weight loss solutions, Facebook groups filled with entrepreneurs might not be the best place to be.
Instead, consider where your ideal clients go when they need information on their problems. Likely, they're heading to Google and landing on Pinterest, YouTube, or relevant blogs. These platforms are often overlooked but can be incredibly effective, especially for health-related content. Be where your audience is, not just where the "experts" say you should be.
LinkedIn is another platform worth exploring. It's not the stodgy business site it used to be. Many business coaches and even product-based businesses are finding success there. LinkedIn users are engaged and willing to interact, making it a fertile ground for networking and growing your business. Don't underestimate the power of LinkedIn; it could be the game-changer you need.
Publications and podcasts are also valuable places to establish your authority and reach a broader audience. Contrary to popular belief, you don't need to be a mega-famous entrepreneur to get published. Contributing to well-known publications can significantly boost your credibility and make you stand out from the crowd. Similarly, appearing on podcasts can expose you to new audiences and build your reputation as an expert in your field.
Live events, virtual summits, and interactive hubs like Membervault or Kajabi can also provide valuable touchpoints with your audience. Engaging live or through multimedia content can create a strong sense of community and loyalty among your followers.
Instagram and Facebook are undoubtedly useful, but they shouldn't be your only channels. Exploring and leveraging other platforms will not only help you avoid the fallout from another social media blackout but can also lead to new opportunities and potential clients.
So, if the recent outage had you scrambling, take this as a wake-up call to diversify your strategy. Look into platforms like Pinterest, YouTube, LinkedIn, publications, and podcasts. Start exploring new avenues where your ideal clients congregate. And most importantly, develop a diversified plan so that you're never caught off guard again.
Interested in more tips and strategies? Check out the "Facebook Disenchanted Girl's Guide for Marketing" available on my website. Stay diversified, stay resilient, and keep that business mojo flowing, even if the social media giants temporarily check out.
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ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP
Hey there! I'm Suzanne, a SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, and autoimmune educator with a passion for helping women navigate all things life and business.
I've been in HR since 1999 and have run businesses since 2004 (unless you also count my adventures selling "all the things" as a kid - then we need to go WAY back.
I thrive on supporting, coaching, and creating programs for women and people-focused organizations and online businesses so they can positively impact the lives of others.
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