I hope this newsletter finds you sipping on something delightful (a festive margarita or flavored coffee perhaps?) and feeling ready to conquer the world. Today, I’m beyond excited to dive into a topic that has the potential to seriously elevate your business game. We’re talking about challenges—and more specifically, some frequently missed opportunities that can make a BIG difference in your results.
Now, I’ll be the first to admit that challenges can be a bit of a time commitment. But, oh boy, are they worth it when you get them right!
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The Power of Tripwires: First things first—have you leveraged tripwires in your challenges yet? These are those nifty low-cost offers presented on your thank-you page right after someone signs up. They’re great for covering your ad costs or even bringing in a bit of extra cash. While they might not make you a millionaire overnight, every little bit helps, right? Plus, if you’re all about organic marketing, it's a fantastic way to supplement your income.
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Harness the Hype: Remember how fun it used to be when everyone talked about your challenge? Let’s bring that back! Create engaging social media graphics and provide some pre-written copy that your participants can share to build hype. A little creativity can go a long way. Plus, tools like Viral Loops make it super easy to reward participants for sharing and referring others. Think outside the Facebook group and get folks excited to spread the word across platforms like Instagram.
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Boost Your Group Growth: Hosting your challenge in an existing Facebook group? Awesome! Encourage sign-ups by offering unique goodies to those who register—think worksheets, audio extras, and more. It’s okay if some folks just peek in without signing up; they’re still seeing your value, and that’s a win.
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Binge and Buy Opportunities: Ever thought about using a platform like MemberVault? This gem lets participants see everything you offer as they engage with your challenge. Imagine someone coming for a freebie and leaving with a bought course because they saw how much amazing stuff you offer. You can even create engagement points to reward active participants with exclusive bonuses!
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Creative Bonuses and Future Offers: Here’s one of my personal favorites. Turn your challenges into evergreen bundles that you can offer later as a paid product, just like the brilliant Melissa Pharr did. It’s a fantastic way to keep generating income from the hard work you’ve put into your challenges, long after they’ve ended.
So there you have it! These missed opportunities, when tapped, can transform your regular challenge into a powerhouse of engagement and revenue. Don’t forget to check out my master class on creating epic, lead-generating challenges—because trust me, you don’t want to miss these insights!
If you have any questions or just want to chat about how to implement these strategies, hop into my Facebook group. Let’s get those brilliant ideas rolling and make your next challenge the best one yet.
Until next time, keep shining and don’t be afraid to think outside the box. You’ve got this!
Cheers to growth and greatness,
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