How Coaches and Consultants Can Use Pinterest Strategically to Drive Traffic and Get Leads with Jana Osofsky (BMM 031)

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Today, we've got a juicy topic lined up for you: how coaches and consultants can use Pinterest strategically to drive traffic and get leads. It's all about grabbing that extra edge with minimal effort, because who doesn't love efficiency, right?

Imagine having a platform that continues to work for you long after you’ve done the initial setup. That's Pinterest! It's like having an evergreen garden that keeps blooming month after month. In our latest podcast episode, I had a fantastic chat with Jana Osofsky, a Pinterest strategist and all-around content whiz, who shared her golden tips for leveraging Pinterest without pulling your hair out.

Why Pinterest, Though?

First things first, why should you—an amazing coach or consultant—even bother with Pinterest? Jana made a compelling case by explaining that Pinterest is not just another social media platform; it's a visual search engine. This subtle difference changes everything. Unlike platforms where you need to hustle every day to stay visible, Pinterest lets you plant seeds that grow over time. Pins can continue to attract traffic for years. Yes, years!

A Platform with High Purchase Intent

Here’s a tidbit that got me really excited: Pinners are often seriously looking to buy. Jana mentioned that a whopping number of Pinterest users have made purchases because of something they found on the platform, and they spend more on average compared to Facebook users. That’s some food for thought if you’re all about generating sales!

Your Actionable Takeaways

1. Optimize & Automate:

Jana emphasized the importance of setting up your Pinterest profile optimally from the get-go. Use tools like Tailwind for scheduling so you can pin consistently without living on the platform. Imagine posting just 15 to 30 pins a day with ease and seeing your traffic soar! Balance your pins with both your content and quality content from others. It's like mixing your favorite cocktail: a bit of your special recipe with a dash of amazing flavors from others.

2. Visual Appeal:

You can’t skimp on the visuals. Pinterest is a visual wonderland; your pins must be attractive, professional, and legible. Tools like Canva are your best friends here. And for those extra-polished templates? Creative Market is a shopping spree worth taking. Think of your pins as the front door to your best content. Make them inviting!