Four Things You Should Be Doing Now to Save Your Small Business During the Pandemic (HHR EP006)
"The shift towards online ordering, curbside pickup, and delivery options has become a necessity in catering to the changing needs of consumers." - Suzanne Proksa
SUMMARY (AI ASSISTED)
In the ever-evolving landscape of small businesses during the pandemic, there are crucial steps businesses must take to stay afloat and even thrive. The shift towards online ordering, curbside pickup, and delivery options has become a necessity in catering to the changing needs of consumers. To keep pace with this trend, businesses must adapt their strategies to offer convenience and accessibility.
Establishing connections with customers is paramount. Sharing personal stories and making the business more personal and interesting can create a stronger bond with customers. Building partnerships with other businesses and customers can boost visibility and credibility.
Creating engaging content and utilizing various forms of media is essential. Thinking outside the box and reaching out to loyal customers for list building can help businesses stay connected.
Utilizing online marketing and building an email list are crucial tools for direct communication with customers. Offering special deals and fostering relationships through emails can prevent customers from turning to larger online retailers. Social media remains a key platform for marketing, but consistency and relationship building are vital. Leveraging strengths like video content can increase interaction and visibility.
Businesses, especially brick and mortar establishments, must be willing to adapt their strategies to the changing environment. Getting products online and embracing new methods of reaching customers are imperative for survival. Diversifying strategies and leveraging online tools like payment gateways for online ordering are essential steps to navigate the challenges posed by the pandemic.
A special offer for businesses to receive guidance and support through 1-on-1 intensives can provide valuable assistance in navigating these turbulent times. The goal is to equip businesses with the tools and knowledge needed to not only survive but thrive in the face of adversity.
In conclusion, staying proactive, adapting to change, and embracing new strategies are key to saving small businesses during the pandemic. By implementing these suggestions and seeking support when needed, businesses can position themselves for success in an ever-changing business landscape.
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ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP
Hey there! I'm Suzanne, a SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, and autoimmune educator with a passion for helping women navigate all things life and business.
I've been in HR since 1999 and have run businesses since 2004 (unless you also count my adventures selling "all the things" as a kid - then we need to go WAY back.
I thrive on supporting, coaching, and creating programs for women and people-focused organizations and online businesses so they can positively impact the lives of others.
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