How to Leverage Your Facebook Personal Profile for Online Business (HHR EP005)
"In a digital age where first impressions are often made through online profiles, it's essential to make the most of every opportunity to showcase your business effectively." - Suzanne Proksa
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SUMMARY (AI ASSISTED)
Welcome to another episode where we delve into common mistakes that might be hindering your success on social media, particularly Facebook. Many businesses who utilize Facebook for networking and client acquisition might be unknowingly deterring potential clients due to a simple oversight on their personal profiles.
When potential clients are referred to your Facebook profile, whether for recommendations or to learn more about your services, they are likely directed to your personal page. This is where the missed opportunity often occurs. It's imperative to ensure that your personal profile effectively directs visitors to your desired destination, such as your business page or website.
When assessing a potential service provider or business collaborator, visitors typically look for a link to the business page or website on the personal profile. Surprisingly, many individuals don't include this crucial information, resulting in a missed chance to showcase their business to interested parties.
Optimizing your personal profile can make a significant impact on the impression you leave on potential clients. Utilize the bio section for a concise and clear "I help" statement, directing visitors to your business offerings. Additionally, ensure to include links to your business page and website for easy access to more information about your services.
By overlooking these simple profile optimizations, businesses risk losing out on valuable clients who are unable to find the necessary information to make informed decisions. Taking a few moments to update and enhance your personal profile can greatly improve your online visibility and client conversion rates on Facebook.
In a digital age where first impressions are often made through online profiles, it's essential to make the most of every opportunity to showcase your business effectively. Consider your Facebook personal profile as a valuable tool for attracting and retaining clients – don't let a simple oversight hinder your business success.
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ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP
Hey there! I'm Suzanne, a SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, and autoimmune educator with a passion for helping women navigate all things life and business.
I've been in HR since 1999 and have run businesses since 2004 (unless you also count my adventures selling "all the things" as a kid - then we need to go WAY back.
I thrive on supporting, coaching, and creating programs for women and people-focused organizations and online businesses so they can positively impact the lives of others.
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