Marketing takes time and effort. But sometimes people take shortcuts, want the quick fix, or forget critical components that can sink their efforts. In this video, Suzanne talks about what she affectionately calls hit it and quit it marketing and why it just doesn't work. https://www.youtube.com/embed/6tqFraWdfVE[...]
When I was a Health Coach, I used to study medication commercials to “diagnose” the science behind what the medication was really doing. Was it manipulating something in the liver? In the brain? Was it really just a drug with a ton of side effects that did the same thing a natural remedy could do (*cough…Humira)? This curious nature helped me find solutions for clients because it helped[...]
Discovery calls are a cornerstone of online business. It’s how we find our Gwen to our Blake, the peanut butter to our jelly, the perfect cream for our coffee….you get the picture. People really wig out over discovery calls and it is so unnecessary. The drama and stress that we cause ourselves just dooms us for an epic fail. So it’s time to stop that. If you[...]
Lately, there has been a lot of talk from frustrated entrepreneurs who can’t get people to actually pay them for the services and programs. It’s disheartening and can make even the most badass of entrepreneurs want to throw in the towel. When we go to try to diagnose what is happening to make our biz efforts bomb, we have to be open to looking within and how we may be sabotagin[...]