The Surprising Trick to Creating Hilarious Content - Even If Youre Not Funny with Rachael Kay Albers (BMM EP043)
"Creating a marketing alter ego can unlock new levels of creativity in your branding. Think about what ‘Brad’ would do, and then do the opposite. It’s a fun way to stretch your brain and your messaging." - Rachael Kay Albers
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SUMMARY (AI ASSISTED)
In this lively and insightful episode of Business Mojo and Margaritas, host Suzanne Proksa welcomes the multifaceted Rachel Kay Albers, a marketer, business comedian, and the creative mind behind RKA Inc. and Awkward Marketing. Rachel shares her unique approach to creating hilarious, impactful content—even if you're not naturally funny. Get ready for an engaging conversation filled with actionable advice and hearty laughs as we dive into the surprising tricks Rachel uses to captivate her audience while staying true to her brand's core values.
Listen in to discover how to:
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Adapt and pivot your strategy in the face of ever-changing social media algorithms.
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Identify your niche by focusing on what your brand is not for.
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Use frustration and other strong emotions as inspiration for content.
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Develop a marketing alter ego to brainstorm fresh, creative ideas.
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Clarify your brand values with a simple, effective exercise to attract your ideal clients.
Join us as Suzanne and Rachel turn marketing challenges into opportunities for innovation and fun!
SHOW LINKS
Subscribe to Business Mojo and Margaritas on Apple Podcasts, Spotify, IHeart Radio and Amazon Music.
Check out the podcast page HERE.
ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP
Hey there! I'm Suzanne, a SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, and autoimmune educator with a passion for helping women navigate all things life and business.
I've been in HR since 1999 and have run businesses since 2004 (unless you also count my adventures selling "all the things" as a kid - then we need to go WAY back.
I thrive on supporting, coaching, and creating programs for women and people-focused organizations and online businesses so they can positively impact the lives of others.
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