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Web Strategy That Increases Your Cash Flow with Ashley DeLuca (HHR EP023)

 

"Quality content is key to building trust with your audience and establishing yourself as an authority in your field." - Ashley DeLuca

  

 

 

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SUMMARY (AI ASSISTED)

As a business owner, you know that having an effective website strategy is essential to your success.

But how do you ensure that your website is optimized for maximum impact?

Ashley DeLuca, a digital marketing expert and founder of the popular blog DigitalMarketing.com, has some great tips for improving your website strategy and establishing credibility and authority online. First and foremost, Ashley recommends focusing on creating quality content. Quality content is key to building trust with your audience and establishing yourself as an authority in your field. This means writing content that is well-researched, informative, engaging, and relevant to your target audience.

Additionally, it’s important to ensure that all of the content on your website is up-to-date so visitors can trust the information they are reading. Next, Ashley suggests optimizing your website for search engines (SEO). SEO helps make sure that when people search for topics related to what you offer they will find you easily in the search engine results pages (SERPs).

To do this effectively requires keyword research so you can identify which keywords are most likely to bring visitors to your site from organic searches. Once you’ve identified these keywords it’s important to incorporate them into all aspects of your website including titles, meta descriptions, headings, body copy etc., as well as optimizing images with alt tags etc.,

In addition to SEO optimization Ashley also recommends leveraging social media platforms such as Facebook or Twitter in order to reach a wider audience and build relationships with potential customers or clients. Social media provides an excellent platform for sharing valuable content such as blog posts or videos which can help establish credibility with potential customers or clients by demonstrating expertise in the field.

Additionally social media provides an opportunity for engaging directly with customers or clients by responding quickly and professionally when they comment on posts or ask questions about products/services offered by the business. Finally Ashley emphasizes the importance of having a professional looking design on all webpages including landing pages where visitors first arrive at when clicking through from SERPs or other sources such as social media platforms etc..

A professional looking design helps create a positive first impression which can be critical in convincing potential customers/clients that they should take action such as signing up for newsletters/updates etc.. By following these tips from Ashley DeLuca businesses will be able to improve their website strategies significantly while also establishing credibility and authority online which will help them stand out from their competition in today’s crowded digital marketplace!

 

SHOW LINKS

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ABOUT SUZANNE PROKSA, SHRM-SCP, SPHR, HHP

Hey there! I'm Suzanne, a SHRM-SCP and SPHR certified Human Resources and Business Strategist, IAWP Certified Wellness Coach, AADP certified Holistic Health Practitioner, and autoimmune educator with a passion for helping women navigate all things life and business. 

I've been in HR since 1999 and have run businesses since 2004 (unless you also count my adventures selling "all the things" as a kid - then we need to go WAY back. 

I thrive on supporting, coaching, and creating programs for women and people-focused organizations and online businesses so they can positively impact the lives of others.

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